By Brad Tom
June 15, 2021
Advertising for businesses has changed dramatically over the past few years. With the increased rate we consume digital media and the advancements in electronics, it makes sense that a savvy business be visible to their customers in the digital space. Many businesses have opted to pour more of their resources into digital advertising and less into traditional printed media. We are glad we were not printing newspapers, magazines or flyers that our competitors relied on and had to transition away from. Although, there is a big expansion of e-stores and online purchasing, the need to have a brick and mortar store/office and delivery and service vehicles are still essential. Which makes having a company sign and branding your vehicles a natural extension of your company name.
The landscape of targeted internet advertising will be changed when some of the new regulations tracking site visitors get put into place.With new privacy laws and transparency regulations, industry experts predict that a sizeable amount of internet website traffic will not be trackable. Social media sites are coming under heavy scrutiny on how they utilize user data and will probably have to self-police or mandates will come down on them. Even pop up ads and banner ads are not as effective since you can hide or pay to avoid them. That leaves a question on how to get your company’s name, services and products in front of consumers. The effectiveness of your advertising message traveling around where your jobsites and customers travel has never been more important, and this is one of the reasons that vehicle wraps are gaining popularity. The larger the vehicle means we have a larger canvas to write your message on and displays better, but we can customize your message onto even the smallest cars or trucks.