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Extend Your Brand with Your Interior Décor

By Brad Tom

Logos, mission statements and company slogans are only a few of the elements that work into a cohesive brand strategy; all of these should be considered in the design of your workplace. Extending your brand into the interior commercial space helps your clients, customers and tenants understand a little about whom you are and what makes your company or association unique. By having collaborative work spaces that reflect your brand’s personality throughout your building, you can foster memorable experiences with your employees, visitors and customers.

Choosing the Right Storefront Sign

By Brad Tom

A storefront sign is the best way to communicate a clear message to your customers about what type of business you are. The right type of sign will attract the clientele that you want and goes a long way in portraying your business personality. Since Hawaii doesn’t allow billboards, the storefront signage may be the largest piece of branding for your business. So putting some thought into what type of sign you hang over your door is crucial because you never get a second chance to make a good first impression.